Brand and Characters
A brand and colour of
distinction:
Soon after Tirtha Ria was founded
in 1980, the brand "DORA" and a distinctive shade of blue and red
was chosen to symbolize the company's renowned reputation for high
quality.
The colour was adopted for use
on packaging, name cards, bags, as well as in advertising and other
promotional materials. Over time, this lustrous brand and colour
became so closely identified with Tirtha Ria that it is today universally
recognizable as the trademark for Tirtha Ria holding the images
as the emblem of peace and gentleness. True to the company's vision,
Tirtha Ria's fabrics was to become an Indonesian icon of style and
sophistication.
The tradition of the famed Tirtha
Ria has endured for one essential reason: its products are unsurpassed
in quality and design.
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